Posted in Blog, Marketing, Small Business
Competition is almost always an issue with every business. You want your customers to spend their money with you rather than with your competition. Don’t dismiss your competitors. Unless you really do “know it all”, you have to do your market research to write a good business plan. Check out the competition. What’s their niche? […]
Posted in Blog, Marketing, Small Business, Startups
So, you have a great business idea, a great product or service, and now you’re ready to get financing and make your dream a reality. …………Skreeeeek! Better put on the brakes. You need more than a great product or service. You also need customers or clients. The best product in the world won’t make you […]
Posted in Blog, Entrepreneurship, Small Business, Startups
Originally published by the Globe and Mail Driving down the road one day in 2013, Balbir Sohi found the answer to how she could bring improved oral health to the wider population. Ms. Sohi a dental hygienist and Tor in Brampton, Ont., had recently started a business offering her hygiene and education services to people […]
Posted in Blog, Small Business, Startups
Originally published in the Globe and Mail. As Richard Beaumont drove down the highway toward Herman Miller’s head office in Zeeland, Mich., in 2010, he felt equal parts excitement and fear. If the meeting with the office furniture giant went well, it would likely change the trajectory of his own small business, Toronto-based Green Standards […]
Posted in Blog, Finance, Small Business
You may have heard the phrase “cash is king.” In small business, cash is not king; cash is air. Without it, the business cannot survive. It is its very lifeblood. For small businesses to grow and prosper, cash must be forecast, monitored, and ideally enhanced. Big business methodologies have some value in small business, but […]