Most “How To” books on writing business plans tell you that you should not “slant” your business plan towards any particular reader. I don’t agree. A business plan is a communications tool, and Communications 101 teaches that for communication to be effective, you have to use the language of your audience. This is pretty obvious. […]
Do your hands go clammy when you see those dreaded letters…RFP? Do you hate prospects who ask you what you do and how much you charge? 95% of business people answer those two questions with different answers. I don’t get it. Requests for proposals are exactly that. Someone (and that someone is usually a national […]
Earlier this week, I had an interesting discussion with a small business client. It is a business that provides professional services and also supplies products as a direct result of those services. The business requires professional skills, so it would be logical to believe that the business profits are directly related to the amount of […]
You’ve all seen the brown UPS trucks everywhere you go. Driving in front of you, not going as fast as you’d like. Parked by the curb, delivering packages. Slowing down to turn right. They’re everywhere, and you often come up on them. One place that you’ll very rarely see them is turning left at a […]
Most Canadian businesses that deal with consumers (B2C) investigate accepting credit cards. To most small business owners, the language of credit cards is very difficult to understand…not to mention the fees involved. To accept credit cards you will need to open a merchant account with a credit card processing service. Your bank is almost certainly […]
