Let’s face it; advertising is costly, especially for a small business with even smaller budgets. We’ve prepared three simple ways to advertising success with the help of the community and an added bonus; new connections, networks and brand ambassadors. 1. Social Media First off, determine your social media tools, of choice. By that I mean, […]
Originally published by the Globe and Mail The series: We look at decision makers among Canada’s mid-sized companies who took successful action in a competitive global digital economy. With 2016 ending on a decidedly uncertain note – the global economy is erratic, cybersecurity is top of mind and the recent U.S. election has left a […]
You may have heard the phrase “cash is king.” In small business, cash is not king; cash is air. Without it, the business cannot survive. It is its very lifeblood. For small businesses to grow and prosper, cash must be forecast, monitored, and ideally enhanced. Big business methodologies have some value in small business, but […]
