Most “How To” books on writing business plans tell you that you should not “slant” your business plan towards any particular reader. I don’t agree. A business plan is a communications tool, and Communications 101 teaches that for communication to be effective, you have to use the language of your audience. This is pretty obvious. […]
Earlier this week, I had an interesting discussion with a small business client. It is a business that provides professional services and also supplies products as a direct result of those services. The business requires professional skills, so it would be logical to believe that the business profits are directly related to the amount of […]
You’ve all seen the brown UPS trucks everywhere you go. Driving in front of you, not going as fast as you’d like. Parked by the curb, delivering packages. Slowing down to turn right. They’re everywhere, and you often come up on them. One place that you’ll very rarely see them is turning left at a […]
Most Canadian businesses that deal with consumers (B2C) investigate accepting credit cards. To most small business owners, the language of credit cards is very difficult to understand…not to mention the fees involved. To accept credit cards you will need to open a merchant account with a credit card processing service. Your bank is almost certainly […]
On Tuesday, I gave a seminar on “How to Increase Your Profits” to about 120 members of the Professional Golfers’ Association of BC. These are the people who help to run the “golf” business. They operate the golf courses, pro shops, golf teaching schools, driving ranges etc. Like all small businesses, they were very interested […]
